The Heart of Innovation

Meet the visionaries and experts dedicated to transforming South African utility management through community empowerment and technological excellence.

Dumisane Soli-ka-Mgcina

Corporate Governance

Founder & Chief Executive Officer (CEO)

Dumi Soli-ka-Mgcina is a strategic business leader, entrepreneur, and systems innovator with experience spanning banking, telecommunications, media, and technology-driven services. As Founder and CEO, he leads the organization’s strategic direction, ensuring the company delivers on its commitments to shareholders, partners, and stakeholders while driving long-term sustainable growth.

With a background in banking, business administration, and corporate operations, Dumi has built a reputation for developing scalable business systems, improving operational efficiency, and driving revenue growth across multiple industries.

Leadership.

As CEO, Dumi is responsible for shaping the company’s vision, strategy, and operational framework. His leadership focuses on building high-performing teams, implementing innovative systems, and positioning the company for long-term success.

His executive responsibilities include:
* Strategic leadership and corporate direction
* Business development and partnerships
* Financial and operational performance oversight
* Systems innovation and digital transformation
* Marketing and brand positioning
* Organizational development and leadership
management

Professional Background

Dumi’s career includes experience with some of the most respected organizations across banking, telecommunications, media, and international business services.

He previously worked with:
* Standard Bank – one of Africa’s leading financial
institutions
* MultiChoice Group, including DStv, M-Net, and
SuperSport
* Global business services firms such as Webhelp
and Shop Direct

He has also contributed to advertising and marketing initiatives for major telecommunications brands including:
* Cell C
* MTN
* DStv

Strategic Achievements

Dumi has played a key role in several impactful projects and innovations, including:
* Co-Founder – DCC (Decoder Insurance)
A decoder protection insurance concept
developed for DStv customers.
* Process Developer & Market Innovator
at Ideal Prepaid. Dumi contributed to the
development and implementation of advanced
prepaid utility systems that became widely
adopted across the South African and Botswana
energy markets. These systems helped support
electricity sales generating approximately
R3 million in daily revenue, strengthening the
company’s position as a major player in the
prepaid utilities sector.

Areas of Expertise:

Dumi’s professional expertise includes:
* Business Strategy & Corporate Development
* Systems Development & Digital Innovation
* Financial Credit & Revenue Management
* Marketing & Advertising Strategy
* Recruitment & Talent Development
* Research, Content Creation & Production
* Communication Strategy & Brand Leadership

His mission and vision

Dumi believes that innovation, leadership, and strong systems are the foundation of sustainable business growth. His mission is to build businesses that create economic opportunities, develop talent, and drive meaningful impact within communities and industries.

Charmaine Mhlathi Soli

Fiscal Strategy

Chief Financial Officer (CFO)

Charmaine Mhlathi Soli serves as the Chief Financial Officer, where she oversees the company’s financial direction, strategic planning, and long-term economic sustainability. In this role, she is responsible for ensuring that the organization maintains strong financial discipline while positioning itself for sustainable growth and investment readiness.

Charmaine represents a new generation of analytical leaders who combine intellectual rigor with strategic thinking. Her role focuses on strengthening the company’s financial governance, supporting executive decision-making through data-driven insights, and ensuring that the organization’s financial strategy aligns with its broader vision for growth and impact.

Currently completing her Doctor of Medicine (MD) Degree, Charmaine brings a unique perspective to financial leadership. Her academic journey has required exceptional discipline, analytical reasoning, and the ability to manage complex systems under high-pressure environments, qualities that translate strongly into financial strategy, risk management, and executive decision-making.

Her medical training has developed her ability to evaluate problems with precision, analyze complex information, and make informed decisions that require both logic and responsibility. These capabilities allow her to approach financial planning with a structured and analytical mindset, ensuring that the organization operates with accountability, sustainability, and long-term strategic foresight.

As CFO, she works closely with the executive leadership team to oversee financial planning, budget management, and financial accountability across the organization. She plays a key role in ensuring that the company maintains strong financial structures while building a foundation that can support future growth, partnerships, and investment opportunities. She is particularly focused on establishing transparent financial systems that build trust with stakeholders, partners, and investors. She believes that strong financial leadership is essential for any organization that aims to grow sustainably and maintain long-term stability.

She always says: “Financial leadership is not just about numbers. It is about building systems that protect the future of an organization.”

Her leadership philosophy centers on three critical pillars:
Financial Discipline
Ensuring that the organization operates with
strong financial oversight, responsible
budgeting, and sustainable resource
management.
Strategic Growth
Supporting executive leadership by aligning
financial planning with the company’s long-term
business vision.
Accountability and Transparency
Building financial structures that promote trust,
governance, and responsible decision-making.

Charmaine’s academic journey toward becoming a medical doctor reflects an extraordinary level of commitment, intellectual strength, and resilience. The rigorous nature of medical training requires precision, analytical thinking, and the ability to perform under pressure; qualities that are equally valuable in high-level financial leadership.
Her presence within the executive team strengthens the organization’s commitment to disciplined leadership, strategic planning, and responsible growth. She represents a forward-thinking leadership mindset; one that recognizes the importance of combining knowledge, discipline, and vision to guide organizations toward long-term success. When asked about the future of the company, she answered and said: "Great organizations are built when leaders think beyond today and build systems that will protect tomorrow.”

Through her analytical mindset, commitment to excellence, and long-term vision, Charmaine plays a vital role in helping the organization build a stable financial foundation that supports its mission, growth ambitions, and impact.

Serufe Mdunge Soli

Execution Leadership

Chief Operating Officer (COO)

Serufe Soli serves as the Chief Operating Officer (COO), where she is responsible for overseeing the operational backbone of the organization and ensuring that the company’s strategic vision is translated into measurable, real-world results.

As COO, Serufe leads the company’s operational structure, internal systems, and performance management frameworks, ensuring that every department functions efficiently, productively, and in alignment with the company’s long-term growth objectives. Her role focuses on transforming strategy into execution; building operational systems that allow the organization to scale sustainably while maintaining high standards of performance and accountability. Serufe is an experienced operations professional whose career spans multiple industries, including logistics, manufacturing, and customer service management. Her diverse experience has equipped her with the ability to lead complex operations while maintaining a strong focus on quality, efficiency, and organizational performance.

She previously served as a Quality Manager at MSC Cruises, where she played a key role in ensuring operational standards, quality assurance compliance, and process improvement initiatives. In this role, she developed a strong reputation for implementing structured systems that improved operational efficiency while maintaining strict quality control measures.
Her professional journey also includes experience with Verpakt Management, where she gained hands-on exposure to operational coordination within high-demand production environments. Working within such a fast-paced industry strengthened her ability to manage workflows, improve operational systems, and ensure that business processes deliver consistent results.
In addition, served as a Call Center Manager, where she successfully led customer service teams and managed high-volume service operations. In this position, she was responsible for team leadership, performance management, service delivery improvement, and customer experience optimization. Her leadership resulted in improved service efficiency and stronger team performance through structured management and clear operational systems.

Serufe holds a Diploma in Operations Management, which provides a strong academic foundation in operational planning, process optimization, resource allocation, and performance management. Her commitment to leadership development and organizational excellence has led her to pursue further academic advancement, and she is currently studying towards a Master’s Degree in Human Resource Management.
This combination of operational expertise and advanced leadership education allows her to lead with both strategic insight and people-centered management.

As COO, Serufe focuses on building systems that allow the company to grow without losing structure or efficiency. She works closely with executive leadership to ensure that the company’s vision is supported by strong operational frameworks, disciplined management practices, and empowered teams. Her leadership philosophy centers around the belief that strong operations are the foundation of every successful organization. She likes saying: “Vision without execution is just an idea. Operations are what turn ambition into reality.”

Serufe is particularly passionate about building organizations that operate with clarity, accountability, and excellence. She believes that successful companies are built not only through innovative ideas, but through disciplined systems and strong leadership cultures. Under her operational leadership, the organization focuses on three key principles:

Operational Excellence
Building scalable systems and processes that allow the company to grow efficiently while maintaining high performance standards.

People Empowerment
Developing strong teams through leadership, mentorship, and performance-driven cultures that allow individuals to thrive professionally.

Strategic Execution
Ensuring that the company’s long-term vision is translated into practical strategies that produce measurable outcomes.

Our Culture

At We Wired-Up, we believe that innovation is a right, not a privilege. Our team culture is built on the foundation of the Triple C Group: delivering informative and inspiring services that meet the evolving needs of South Africans.

100%

BBBEE Committed

2007

Established